![]() The scenic view from the restaurant’s deck overlooking the river – that alone is worth a visit.” “Athletes, spectators and other patrons are really going to enjoy the family friendly vibe they’re planning. “Owly Oop is a cool concept, created by a cool company in a very cool new building in a quickly developing part of Rockford,” said Joshua Albrecht, marketing director of the Rockford Area Convention & Visitors Bureau. What else is truly unique about Owly Oop Sports Pub? We may even use Owly Oop’s nano operation as a test platform for new flavors to brew in larger quantities at Prairie Street Brewing Co.” “Nano brewing is like taking micro brewing to a super micro level. “Yes! Not only will we serve Prairie Street’s freshly crafted beer on tap (brought over in kegs) but, we’ll also be nano-brewing beer on-site,” said Dustin Koch, the third of three co-owners. ![]() Will Prairie Street Brewing Co’s craft brews be available at Owly Oop? People can come anytime and get away from it all.” “Owly Oop will have the largest television screen in Rockford – a 12-foot monster – and several other big-screen TV’s for viewing broadcast sports, too. “And, it’s not just a place to visit before or after a game on the Sports Factory courts,” he continued. We want to make Owly Oop a seamless, treasured part of the Sports Factory experience.” Whether you’re a father, son, mother or daughter, we want you to go home happy and feel like you’ve received good value and friendly service. “Just like at Prairie Street Brewing Co, we’ll serve food made of fresh, local ingredients using from-scratch recipes. “As for the menu, I’d describe it as healthy, upscale pub food,” said Reed Sjostrom, co-owner. “There’s a lot of buzz around town about the area and that’s very gratifying to those of us who have been investing here for quite some time now.” “My partners and I are huge believers in Rockford, downtown and Madison Street, especially,” he said. “So, when the Park District released a RFP last year for concession operations at the Sports Factory, we jumped on it.” And of course, we’ve been proud to participate in City Market, as well.” said Chris Manuel, co-owner of Prairie St Brewing Co and Owly Oop. “We’ve partnered with the Rockford Park District for a few years now doing off-site catering at Nicholas Conservatory, Sinnissippi Bandshell, Midway Village and on the Forest City Queen riverboat. Both locals and visitors will be impressed with Owly Oop, another great riverfront venue from the Prairie Street team.” Prairie Street has set the standard for riverfront dining in Rockford. “They have an outstanding reputation for quality and professionalism that will complement our spectacular new sports venue. “It’s great that the restaurant that will serve the new UW Health Sports Factory will be run by our friends from Prairie Street,” said Lawrence J Morrissey, mayor of the City of Rockford. The thousands of residents and visitors to the UW Health Sports Factory will truly have a one-of-a-kind experience when they dine and overlook our beautiful Rock River at Owly Oop Sports Pub.” “Their outstanding quality and reputation will no doubt take downtown Rockford and our facility to the next level. In the 2nd year for this tournament, organizers saying city officials made it easy for them to pull it together.“We could not be happier partnering with Prairie Street Brewing Co at the UW Health Sports Factory,” said Jay Sandine, assistant executive director of the Rockford Park District. So it’s neat to bring these teams in from the city and other states to just see the beauty of downtown rockford and the growth that’s happening here.” said Langanis. It’s just a beautiful facility right on the river. ![]() “We were so fortunate to find the uw sports factory. This tournament bringing out family and filling the Owly-oop upstairs. 146 teams battling to move on to the finals in Orlando, Florida this summer. “The community has been fantastic in supporting us and helping us secure hundreds of hotels.” Said LanganisĪt the UW Sports Factory, the Rockford Grand Prix Volleyball Regionals began. It’s a busy weekend for Downtown Rockford, with an about 20,000 people visiting the Rorest City for two athletic events, the city will be bringing in an estimated $500,000 this weekend. “The community welcomed us and we sure love it here.” said Patty Langanis the Assistant Tournament Director for the Rockford Grand Prix Volleyball Regional Tournament. Athletes from all over the Midwest and Illinois have flocked here for competition as Rockford slowly becomes a major hub for regional and state championships.
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